What is a Digipak?

as part of our coursework we also have to create a digipak to compliment our music video. A digipak usually consists of  6 paperboards/card stocks which are able to join together. The outer binding allows the 6 to be able to come together.  Usually one of the card stocks contains a plastic CD Holding case which is where discs are kept, and they are kept in place by the tray. Digipak editions are often used for special editions of CD Singles or Albums and are known as premium packaging. A typical digipak could include:

Photographs - usually a digipak contains some close ups or medium shots of the artists. The rest of the images are often used to reflect a theme that can be seen within the music.

Track List -  On a digipak a track list is usually always found on the back. This is a list that has the name and listing of each track on the album.

Barcode and record company logo - These are present as a way of advertisement, if the consumer likes what they hear on this CD, they know where they can find similar content. In a similar light, somewhere else in the digipak there may be a list of the artists/bands previous work.

-Information on the Album and Artist - Where a digipak contains extra content than a regular CD purchase, it usually contains more detailed information on each member of the band, the roles they have and a list of other people that assist with production that would not necessarily be seen on stage performing.

The Mumford and sons Digipak  adopts the plain sideways folding method. This simplified looking album cover/ Digipak suits the genre that Mumford and sons want live up to which is simplicity. picture consists of a pink house most likely a small antique shop  as it has a quaint look about it. The shop window contains the four artists along with the instruments  each individual plays. They all seem to be playing very old style instruments along with wearing the attire that blends with the type of genre they are expressing (Irish folk rock). On the back cover there is just a picture of the most parts of a window on a white house. There are also the song names of the album, the song “sigh no more” is the first due to it being the album name.

Underneath is the bar-code and all of the copyright laws and disclaimer information. The inside picture then contains the same pink house with four windows and sitting on the window ledges are 4 men, most likely the artists, seeming to acknowledge one another showing their brotherhood, that they are all in this together. Finally, the CD itself is black, a massive contrast to the whiteness of the rest of the pack. However this is most likely to be because it makes it stand out and it also possibly reflecting  that many of the songs are about sorrow or anger. Black can can be a common indication of both.