In order to create a music video that appeals to our target audience we had to do some research to figure out what type of video and genre of music would be affective. To conduct this interview we we created some questions which we asked a variety of people in order to know what they think about music and music videos.
Our questions were:
What makes an artist memorable?
What music genres do you listen to?
Do you watch music videos?
Why do you watch music videos?
How? What platforms do you use to watch music videos?
What is your favourite music video? Why?
Below is the video we created whilst conducting this research.
In order for our audience research to be representative of the whole of our target audience we created an online survey. We felt this was a good idea as it allowed us to reach a wider audience and use a platform that our target audience use often.
Below is the link to our survey!
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